Rose Bowl Strategic Plan:

Section 3.1 - Rose Bowl Plaza and Entry Gates

Rose Bowl Plaza
The entrances at Gate A will be pulled back into the plaza at the intersection of N. Arroyo Blvd and Rose Bowl Drive. This redundant roadway space will be integrated into the concourse to provide a festive gathering area for the most used entrance at the stadium. With 21.7% of the fans passing through Gate A, and an additional 26% entering at the two adjacent gates combined, this additional square footage will serve nearly half of all patrons.

Concept Package Excerpts

Proposed Concourse Improvements
Fan Experience Location Plan
Entry Gates