Rose Bowl Strategic Plan:

Section 3.3 - Wayfinding

The stadium wayfinding signs reinterpret the terra-cotta markers' form, color and type style to infuse a sense of authenticity back into the stadium. The directional signs will provide information about the built environment to aid visitor orientation, facilitating a meaningful and memorable interaction between visitor and stadium. Utilizing the terra-cotta marker creates a unifying design vocabulary that will complement the Rose Bowl and instill the feeling that this place is a historical landmark.

Concept Package Excerpts

Tunnel Identity
Stadium Logo Studies
Existing Signage
Wayfinding Colors and Fonts
Site and Parking Signage