Rose Bowl Strategic Plan:

The Rose Bowl Operating Company proposes to manage a multi-track process to develop and implement a plan for the future of the Rose Bowl that will seek to ensure its financial stability and its continuing status as a preeminent college football stadium.

The Rose Bowl Strategic Plan is a combination of a proposed master plan (long-term physical improvements to the stadium) along with a comprehensive financing plan for its implementation. Both elements began in earnest in 2006 with the combined efforts of the Rose Bowl Operating Company and City of Pasadena along with the stadium's primary football tenants; the Tournament of Roses and UCLA.

Project Agenda Report, including Next Steps

Concept Package Excerpts

Section 1.1 - History and Design Approach
Section 2.1 - Bowl Access and Egress
Section 3.1 - Fan Experience
3.1 - Rose Bowl Plaza and Entry Gates
3.2 - Concourse
3.3 - Wayfinding
3.4 - Historic Timeline
3.5 - Scoreboards
Section 4.1 - Premium Seating Opportunities
4.1 - Revenue Opportunities
4.2 - Press Box